Posted by David Gallant on Wed, Aug 04, 2010 @ 08:25 AM
The Brand Gap
How to Bridge the Distance Between Brand Strategy and Design
Expanded Edition
A Whiteboard Overview by Marty Neumeier
The Brand Gap is a good read and an excellent reference guide for all things “branding.” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to apply them to various situations.
It starts 
with defining what a brand is, and what it isn’t. I really enjoyed how the author kept the descriptions and explanations as simple and focused as possible to illustrate his points. “Brand” has become a huge buzzword in the last few years, so it’s helpful to make sure you have a full understanding of what it is, and how to then evaluate your brand – now and in the future. This book gives you a great system for doing just that.
This new, revised edition includes a handy “Brand Glossary” that clears up all the jargon surrounding this topic. There’s also a reading list with recommendations for other books that dive deeper into the many topics Neumeier touches on. Both of these tools make the book a must-read and a continued resource for any marketer’s library.
If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point. I guarantee you’ll learn some things you didn’t know, and clear up some misconceptions along the way.
Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, with a Northeast office in Rhode Island, Taylor co-founded MLT Creative in 1984 along with partners Billy Mitchell and Craig Lindberg.
Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.
Posted by David Gallant on Sat, Dec 19, 2009 @ 12:38 PM
Posted by David Gallant on Sat, Dec 19, 2009 @ 12:07 PM
creating more copy for the homepage, and reskiining everything. working to create a pseudo flash panel as well
Posted by David Gallant on Mon, Nov 16, 2009 @ 08:06 PM
Took some time off from the site, but now I will be back to make some updates. I will be creating a youtube video introduction for the site, connecting with SalesForce for lead management, and a whitepaper download.
Posted by David Gallant on Sun, Oct 25, 2009 @ 04:28 PM
cleaned up the navigation down to 4 items. created custom landing pages for each of the buttons plus overall contact.
slimmed down the bulleted list. notes for completion.
- fix logo
- google analytics
- configure form actions
- lead nurturing
- social media
Posted by David Gallant on Fri, Oct 23, 2009 @ 09:21 PM
simplified text to clean up the site. tested new layout with calls to action for the homepage. will do custom large calls to action to lead to custom landing pages.
Posted by David Gallant on Thu, Oct 22, 2009 @ 09:23 PM
DNS is live. Also set up Google Apps for gmail access.
Posted by David Gallant on Wed, Oct 21, 2009 @ 09:59 PM
made the call to action buttons.
removed the border around the navigation.
added a new twitter-like logo.
changing the page layout a bit
Posted by David Gallant on Sun, Oct 18, 2009 @ 05:55 PM
This blog will host examples of social media in the field. Branding for entertainment and nightlife has become a battle between guerilla marketers and the untrained social media experts. Managing an online brand is useful, but someone can quickly find themself in a world of pain if a user starts bashing in the open forum.